How to sell your home and make a faster, more profitable sale
Online real estate photos are the first thing that buyers look at when they search for a new home, over 90% to be precise.
A recent survey found that 86% of home buyers stated that online real estate pictures were the most important and useful feature of their search.
Additionally, most buyers said they skipped right past listings that didn't have real estate photography to view. If you want to make a fast home sale, you MUST include visual elements of it online.
Don't disappoint buyers by leaving out the six most important features that should be included in your online real estate photo gallery.
A picture of the home exterior should be first in your online picture gallery.
When I see real estate photos that are missing an exterior shot of the house, my immediate thought is, “What don't they want us to see! Is there a gravel pit next door?" A collection of listing photos should always include a good mix of interior and exterior shots.
Home exterior shooting tips:
Present a fun lifestyle to buyers by including pictures of a sparkling swimming pool, a hot tub, a patio or deck with a built-in barbecue, a porch swing... make a fast home sale by showcasing the good life.
Home buyers with children will be interested in property with play equipment in the backyard, while others may be looking for the privacy of a backyard wilderness.
Whatever attractive outdoor features your property has to offer, be sure to highlight them in your online real estate photos.
Most buyers regard the kitchen as the yardstick by which they measure the rest of the house. If the kitchen design doesn’t meet their expectations, it can be the deal breaker in a home sale, no matter how great the rest of the house may be. You MUST include the kitchen in your gallery pictures lineup.
If you have any outstanding features in your kitchen, by all means, showcase them. Take close-up shots of high-end details like; a farm-style kitchen sink, chef’s range, granite countertops, glass-faced cabinets and stainless steel appliances.
Know what the current target audience wants-- if you have it, show it off!
Today's buyers are looking for a master bedroom as a place of retreat from the stresses of the world.
When photographing your staged home, make it more attractive to potential buyers by presenting the master bedroom as a haven of luxury and rest.
Emphasize intimacy and comfort in your photographs by staging with luxurious-looking bed linens, draperies and pillows.
If you have an extra large master bedroom, set up a cozy sitting area with an upholstered chair and small table. Create a tempting vignette by staging with a lamp, books, tea set or other comforting items.
A walk-in closet is always on a buyer's want list. If your master bedroom has a walk-in closet, be sure to feature it in your online real estate photos. If it has a built-in closet organizing system, post pictures of that as well.
Showcase your walk-in closet by staging it attractively.
Like a kitchen, a bathroom renovation can bring you a big return on your investment when you sell your home.
Today's home buyers have a strong preference for an "en suite" bathroom. They want a spacious, relaxing, spa-like bathroom right off the master bedroom.
Make a quick home sale by showcasing the master bath’s best features by featuring them in your online real estate photos.
If you have a jacuzzi or soaking tub, a glassed-in shower or double sink vanity, be sure to include photos of these details in your gallery pictures.
It’s often tricky shooting pictures in a bathroom without getting a "mirror selfie." You may have to stand outside the door to keep your image out of the photographs.
The living room is one space where proper home staging will pay off. This may be the most important room of all, because of all the family activities that take place here.
Your goal is to present an inviting lifestyle, by showing buyers a room they can relax and entertain in.
Highlight the most attractive features in your real estate photography. Shoot pictures of focal points like; a fireplace, French doors, crown molding, beautiful windows, a great view, wood beams, arches or high ceilings.
Float furniture (away from the walls) and arrange into a cozy conversational area. This will make your living room appear more inviting, unlike the impersonal "waiting room" effect when furniture is pushed against the walls.
Anchor your seating zone with a large area rug, which will bring warmth, color and style to the space.
Stand in the far corner of the room opposite a window view to shoot your photo; try to encompass the outdoors into your living room shot. This see-through view will create a feeling of spaciousness and depth, as in the photo above.
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