DIY Home Staging Tips

How to sell your home and make a faster, more profitable sale

Neutral colors make a good backdrop for any color or pattern you place against it.Neutral colors make a great backdrop for any color or pattern you place against it. Photo by makinglemonade.com.

Learn how to sell your home fast and for more money by doing your own home staging.

Inside these pages you will find free, step-by-step instructions and interior decorating ideas that you can do yourself!

By following the diy home staging tips on this site, you will learn how the proper placement of furniture and use of color combinations will create better flow and the illusion of more space in your home.



Area rugs help define the separate zones in open concept rooms.Area rugs help define the separate zones in open concept home designs. Photo by i.pinimg.com.

Discover how to take advantage of focal points, how to create artful vignettes, and why it's so important to declutter and depersonalize your home.

See why it's so critical to create a positive first impression with curb appeal and explore how to highlight your home's best features and tone down its faults.

What is home staging?

Soft neutral colors appeal to more people than any other color palette.Soft neutral colors appeal to more people than any other color palette. Photo courtesy of socalhomebuyer.com

Home staging is the marketing of your home for a fast sale and highest price possible. Learn how you can sell your home fast by incorporating the following steps:

Home staging can be as simple as rearranging what you already have and adding a few new touches, or as extensive as painting ceilings and walls, installing new carpet, updating bathroom and kitchen fixtures, replacing old light fixtures, and bringing in new furniture. Often a bit of repair work is needed, as well. 

Home staging is NOT the same as interior decorating, although many of the same principles are applied.

With interior design you are creating a space designed around a homeowner's specific style and taste.

With home staging, the goal is to neutralize the homeowner's taste to create a more neutral environment that will appeal to a wider range of people. 

First impressions

The entry is the first impression room.Photo by Homebnc

The first impression buyers get of your house is a critical moment in the home buying quest! You have mere seconds to convince house hunters to stay or drive on by. 

Your goal is to WOW buyers at the curb so they're tempted to go in. Home staging is a bit like preparing for a job interview, hoping to convince employers to hire you.

If your house looks great, buyers will have an easier time imagining themselves living there and more likely to make an offer.

As a former real estate agent, I was often frustrated by home owners who didn't see the value of decluttering, or EVEN CLEANING their homes before placing it on the market. The fact is, most buyers can't see any potential in a dirty, cluttered, or outdated home.

A messy or dreary home can also give an impression of neglect and instill the notion that potential problems lurk behind the walls. Even frumpy furniture, wallpaper, or outdated fixtures can cause potential buyers to walk away.

Why should I stage my home?

A cluttered house will not sell your home.Because clutter is NOT a selling feature!

A survey by the Real Estate Staging Association in 2013 concluded that staged homes typically sell 73% faster than non-staged homes.

A different survey by stagedhomes.com® shows that 94% of homes staged by an Accredited Staging Professional® sell in about 29 days or less. The average un-staged home takes around 145 days to sell.

A beautifully staged home will compete better in the marketplace and show buyers that it's "move-in-ready." There is a definite link between presentation and price! The time and money that you put into staging your own home will definitely pay off in the end. Watch this "before and after" home staging video by Portico.

When buyers see problems, even small ones adding up, they'll try to negotiate for a lower price. Making a small investment in your home now can save you thousands later by preventing you from having to drop your price.

What does home staging cost?

Home exterior with great curb appeal.A home with lovely curb appeal will capture buyer's attention before they get out of their cars.

You may ask yourself, "Why should I spend money on a house that I'm trying to sell?" Think of it as an investment. The little bit you spend now on home staging will yield you a higher return when you sell your home.

Staging your home doesn't have to be expensive to be impressive. You can spend as little as $200 if you do it yourself.

Hiring a professional stager can range anywhere from $500 to over $10,000 depending on how much work is required, the location, and size of the house.

Home staging SHOULD NOT be used to mask major problems. If your house needs extensive work, like a new roof, plumbing or rewiring, hire professional contractors to fix it.

All of these updated items will add value to the price of your home. If buyers notice a couple loose roof shingles, they will demand an entire new roof!



Home staging can increase the value of your home

If you're planning to use a Realtor to sell your home, stage it before the walk-through.

An agent will walk through your house, noting the positives and negatives. The Realtor will perform a CMA, (Comparative Market Analysis) comparing it to nearby homes similar to yours. The Agent will come back with a suggested list price for your home. 

There will always be certain factors beyond your control, such as location and the state of the housing market. But you can control the look and feel of your house with home staging.

The final sales price depends on the degree of work you put into your home and how it looks after staging.

Other than listing your home at a competitive price, the only tool within your control for making your home stand out from all the others is to show it in tip-top shape! 

How to sell your home with online real estate pictures

A beautifully painted home exterior will raise the value of your home.This beautifully painted home looks in tip top condition. Who wouldn't want to venture inside? Photo by NolanPainting.com.

If you plan to sell your home yourself, you MUST include pictures of it online. The National Association of Realtors state that 90% of today's home buyers start their search online. Most people searching will ignore online real estate listings that don't have a picture gallery. Why bother?

When photographing your staged home, you will want to create a lifestyle that home buyers are looking for. Dress up your indoor and outdoor areas. Browse through interior design pictures in magazines and online for ideas.

Hang a hammock or place a porch swing outside, set up an outdoor table next to a built-in barbecue, update your kitchen, create a spa-like bathroom...learn how to sell your home fast by giving home buyers what they're looking for.

Avoid the mistakes that many people make when they display pictures of their home online. See six must-have online real estate photos for your picture gallery.

Prospective home buyers aren't just looking for a house, they're searching for that home where they can fulfill their dreams and upgrade their lifestyles. Home purchases are often an emotional decision for buyers and home staging can help them realize the true potential of a home.

Go from How to sell your home to declutter your home